When a buyer evaluates solutions on AWS Marketplace, they rarely compare your price to their budget — they compare it to the alternative next door. That’s why the most useful number isn’t your price; it’s your distance to the category median.
Computing a median you can trust
Sorting category prices isn’t enough: normalize by billing unit first (hourly, per user, usage-based) and exclude BYOL listings and private offers, which distort the distribution. With a normalized catalog, the median becomes comparable across clouds.
- Normalize by billing unit before comparing.
- Exclude BYOL and private offers from the distribution.
- Recompute after every sync — categories move weekly.
When to deviate from the median
Sitting below the median is an entry signal, not a strategy. If your product wins on reviews or deployment, holding a price above the median with a clear argument converts better than chasing the minimum. The key is deciding with the data in front of you — and watching it weekly.